With fireworks season becoming longer and less predictable, helping owners manage anxious pets is more important than ever. Dorwest’s calming supplements are proven to reduce anxiety, with a 2022 University of Cambridge trial showing that 87% of owners observed a reduction in fireworks-related anxiety behaviours after using Scullcap & Valerian Tablets.
To support retail partners, from 22nd September to 5th November, Dorwest have released their limited edition Trade Calming Product Pack with a countertop display for fireworks season.
This pack provides stockists with everything they need to help support customers in managing their dogs’ stress during fireworks and other anxiety-inducing events.
This year, Dorwest is proud to partner with accredited dog behaviourist Adem Fehmi, aka ‘Dogtor Adem’, for expert guidance during the annual fireworks campaign. Adem brings over 20 years’ experience in canine behaviour and training, helping owners recognise signs of anxiety and use effective strategies alongside herbal supplements.
Dorwest Herbs continues to provide stockists and pet owners with trusted, evidence-backed solutions to keep dogs calm, happy, and healthy. For more information on trade support and products, call one of the team now on 01308 897272 or visit trade.dorwest.com.












