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Rosewood Pet Products has expanded its partnership with Battersea Dogs and Cats Home to include a new range of pet treats.
The line, which will be showcased at the PATS trade show in Birmingham from 28 to 30 September, features three dog treats and two cat treats.
Rosewood said the products have been developed with a focus on “nutrition and animal wellbeing”.
The company previously worked with Battersea on a toy range. Under the terms of the partnership, 10% of sales revenue from the licensed products will go to the charity.
Rosewood, which also has licensing agreements with Joules and Morris & Co., has made brand partnerships a central part of its growth strategy.
The business, now led by managing director Chris Brough, has said it intends to further develop licensing as part of its 2026 plans.
