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Dog hydration brand Furr Boost has introduced new packaging as part of a brand refresh aimed at clarifying messaging and supporting international growth.
The redesign includes a simplified logo and updated pack layout intended to improve usability and highlight key product information, including its role in supporting digestion, metabolism, appetite, immunity, skin and coat, and hydration.
The story of Phoebe, the beagle that inspired the brand’s creation, remains featured on the packaging.
A notable addition is the use of a 2D barcode that acts as a digital product passport.
Powered by Buyer Dock, it provides access to content such as ingredient information, veterinary insights and feeding advice in 84 languages.
The feature ensures compliance with GS1’s 2027 standards and allows the company to update information in real time.
The updated designs will roll out in phases, beginning with beef, salmon and chicken variants. Other flavours will follow as existing packaging is used up.
Furr Boost, founded in the UK, said the rebrand is intended to “make the product more accessible to dog owners while maintaining its existing formulations, which use human-grade ingredients”.
