Firelight Capital Partners acquires Snif-Snax

Salmon and chicken pet treats company Snif-Snax has been acquired by American private equity firm Firelight Capital Partners for an undisclosed amount.

Along with the acquisition of Snif-Snax, Firelight has also announced Kevin Fick and Jeff Sutherland will be joining the team.

Fick will lead the company as CEO of Snif-Snax, along with Sutherland as COO, to continue to expand Snif-Snax’s business, while seeking opportunities to add to the pet-space vertical for Firelight Capital.

Prior to joining Snif-Snax, both Fick and Sutherland served in executive leadership roles at several leading pet companies.

Jonathan Brown and his nephew, Aaron Brown, Snif-Snax’s general manager, will continue to be material owners of the business, with a keen focus on driving new-to-the-market products.

Snif-Snax products are primarily single-ingredient, all-natural pet snacks. The company is committed to excluding grains, chemical additives, antibiotics and GMOs.

Snif-Snax treats are made in human-grade food facilities, and are smoked in the US and the UK, using natural hardwood chips. Its products are available online and select retailers throughout the US.

Fick said: “We believe this is the beginning of an amazing journey, and we look forward to fast-tracking our growth organically and through strategic acquisitions. We are excited to build upon the strong foundation Jonathan has developed, and together with the upcoming product innovation, improved category management, and future branding/packaging opportunities, Snif-Snax is positioned to be the leader in high quality pet treats.”

Rick Perkal, CEO and managing partner of Firelight Capital, added: “Given our prior successes in the pet industry, we are thrilled that Snif-Snax founder Jonathan Brown has chosen to partner with us and incoming talent, Fick and Sutherland, to lead the company on its next growth trajectory.”