Paleo Ridge launches new website

Raw dog food supplier Paleo Ridge has launched a new website aimed at “improving user experience and boosting order efficiency”.

The revamped site, which went live on 1 July, was built on the Shopify platform. It introduces improved subscription management, enhanced product filters and detailed ingredient breakdowns for each product.

As part of the transition, ordering was temporarily unavailable on 1 July, with normal service expected to resume on 2 July.

Following the launch of its new website, the brand also relaunched its bundle offering with new features aimed at improving “flexibility and value” for customers.

Previously known as hampers, the upgraded bundles now include free shipping across the entire order, allowing customers to add other items to their basket without incurring delivery costs.

The bundles can be personalised to suit individual dogs, with users able to adjust product quantities to favour preferred proteins or create variety. 

Customers can also place bundles on subscription, gaining access to automatic deliveries, free shipping and a 5% discount.

Will Green, director of sales and marketing at Paleo Ridge, said: “Our customers are at the heart of everything we do. With the growth we’ve seen in recent years, it’s vital that we evolve to provide the most efficient and reliable online experience.”

“The new platform allows us to do just that, giving our customers access to our full range of raw dog food products, while offering smarter tools to manage their orders and subscriptions.”