Will Young joins Miraculous Meals as co-founder

Will Young, singer-songwriter and a lifelong champion for rescue dogs, has stepped into a new role as co-founder at Miraculous Meals — the dog food brand which donates 50% of all profits to UK dog rescue centres — to help tackle the UK dog rescue crisis. 

Young  joins Miraculous Meals’ existing co-founders, Ed Pellew and Matt Judkins, on their mission to solve the UK’s dog rescue crisis.  

The UK is experiencing a worsening rescue crisis driven by post-lockdown overbreeding, rising living costs, and falling adoption rates. As a result, rescue centres are overwhelmed and struggling to manage the growing number of dogs in need.

According to the RSPCA the number of dogs needing help now far exceeds the space available. The charity recorded 48,814 neglect reports in 2024, a 25% year-on-year rise, and has seen adoption rates fall by nearly a third since 2019. 

Under UK law, unclaimed stray dogs can be euthanised after just seven days. With shelters full and no official records kept, many fear a hidden crisis — with huge numbers of healthy, adoptable dogs quietly being put down in council pounds each year. 

Miraculous Meals offers a new way to help — with 50% of profits donated to rescue centres like Birmingham Dogs Home, Hope Rescue and many more, every meal helps give dogs in need across the UK the second chance at life they deserve. 

 As Miraculous Meals’ co-founder, Young’s voice will help spotlight a crisis too often overlooked. He will also ensure the brand’s impact grows even further, reaching more dog owners and funding more life-saving rescue work across the UK. 

 The announcement of Young’s new position at Miraculous Meals coincides with National Dog Rescue Day. To mark the occasion, he’s calling on dog owners to join him and make their everyday purchases make a real difference for dogs in need. 

Miraculous Meals launched 18 months ago and has already made over £50,000 of donations to dog rescue centres, and with Will Young’s support the brand aims to donate £4m over the next five years to help tackle the dog rescue crisis in the UK.  

Young said: “Rescuing my own dog made me realise how urgent this crisis really is. So many people want to do more to help, but don’t know where to start. That’s why Miraculous Meals are so special. With 50% of profits going to rescue centres, we’re giving people a simple way to make a real difference.” 

Pellew and Judkins, added: “Will has been a passionate voice for rescue dogs for years, so having him join as co-founder feels like the perfect match. With Will by our side, we can reach more people, support more rescue centres, and help ensure every adoptable dog gets the second chance at life they deserve.”