WHM Pet Group and Wildlife World agree distribution partnership

WHM Pet Group, a manufacturer of high-quality wild bird food and accessories, has announced a new distribution partnership with Wildlife World, the designer and manufacturer of innovative, wildlife-friendly garden products.

From 2 June 2025, Wildlife World products will be distributed to the trade via WHM Pet Group. The pair said the collaboration brings together two industry leaders with a “shared passion for supporting biodiversity and enhancing nature in domestic gardens across the UK”.

It also formally aligns WHM Pet Group and Wildlife World’s parallel brand ethics of “quality, reliability and trust, to deliver the best possible service”.

WHM Pet Group, a family-run company with headquarters in East Yorkshire, has an extensive portfolio of premium products, from animal feed and pet food to wild bird food, feeders and hardware. Its range includes the Marriage’s, Honeyfield’s, and RSPB brands.

Sam Marriage, managing director of WHM Pet Group, said: “Our new distribution partnership with Wildlife World is a very exciting progression for WHM Pet Group, enabling us to take a further step in our commitment to supporting nature.

“From a practical perspective, through this partnership our customers can look forward to easier access to a wider range of products designed to nourish and protect the nation’s garden wildlife through just one transaction. We are all very much looking forward to working together with the Wildlife World team.”

Norman Sellers, founder of Wildlife World, added: “This is a top of the market partnership, with a perfect match of products from both sides. Coupled with the fact that WHM Pet Group’s strong brand values are a true reflection of our own, we believe it is the start of a relationship of longevity and success.”