It’s The Dog’s teams up with Canine Principles

It’s The Dog’s, creators of protein treats for dogs, has announced that it has joined forces with ethical canine course provider Canine Principles to help spread the word about dog welfare.

The partnership will kick off with a special treat giveaway, where 2,000 learners from Canine Principles will receive a selection of It’s The Dog’s protein balls.

Alongside this, Canine Principles’ owner Jo Middleton will also share exclusive behavioural training videos with It’s The Dog’s customers.

Matt Hunt, founder of It’s The Dog’s, said: “Imagine a world where dogs could choose their food. They wouldn’t settle for cheap, over-processed junk. No, they’d choose the freshest, tastiest, most nutritious food they could find. And that’s exactly what we’ve created—treats that are as good for dogs as we’d want for ourselves.

“We’ve spent years perfecting our treats, ensuring they’re packed with protein, prebiotics, and all the good stuff. Partnering with Canine Principles is a natural fit for us because we both believe in raising the standard of care for dogs. Whether it’s through nutrition or behaviour, we want to help dogs live their healthiest, happiest lives.”

Middleton added: “This is such an exciting partnership for us,” Jo said. “It’s The Dog’s shares our ethos of ethical, high-quality care for dogs. We’ve trained over 15,000 dog professionals and enthusiasts, and we know how crucial it is to provide not just the right training, but the right nutrition to support a dog’s development.

“This partnership will give our learners access to the best treats on the market, and with It’s The Dog’s focus on health and wellbeing, we’re confident their treats will support our mission to improve canine lives.”