K9 Wear partners with Authentic Brands on new line

K9 Wear has announced a partnership with Authentic Brands for a new Izod line of pet fashion.

The partnership will introduce a collection of dog and cat products for the brand, including stylish yet functional dog harnesses, colorful bandanas, weatherproof travel raincoats, bowls and durable collars and leashes.

The new collection has been designed by K9 Wear’s creative director Jeffrey Banks.

Vibrant colors, stylish embellishments and high-quality materials are the trademark of the new line.

K9 Wear is best known for its military-grade breathable mesh harnesses and fashionable dog apparel.

Jean Fei, senior vice president, active and classic brands – Lifestyle at Authentic, said: “The launch of Izod pet reflects our ongoing mission to expand Izod’s appeal to new markets while maintaining its classic style and heritage. Partnering with K9 Wear allows us to bring the same commitment to quality and design that our customers expect from Izod, but now for their furry friends. We couldn’t be more excited to offer this unique line to pet lovers everywhere.”

Frank Cammarata, CEO of K9 Wear, Inc., added: “We are so delighted to announce our partnership with Authentic for Izod. Merging our vast pet-industry expertise with Authentic’s impressive global network with our partnership enables us to deliver fresh and affordable pet products to the market. We look forward to outstanding success in our new venture.”