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The sustainability of packaging is a key factor for 69% of European pet owners when deciding which pet food to purchase, according to a survey from Amcor.
Furthermore, 76% of pet owners agreed that product sustainability influences their purchase decisions.
The survey also found that only 15% of consumers are not impacted at all by packaging claims.
Alongside this, 20% of pet owners reported having bought healthier products for their cats in the last 12 months, and more than 1 in 5 pet owners purchase nutritional supplements for their pets.
Despite current cost-of-living pressures, 1 in 3 consumers (32%) have not changed their budget for pet food.
Madalina Mitru, marketing manager, Amcor said: “The insights from the research illustrate how influential packaging is for pet food brands. Simply put, it directly drives purchasing decisions. By embracing more sustainable packaging solutions, pet food brands can make a stronger connection with their consumers.”
The study from Amcor gathered insights from 1,693 shoppers in the UK, France, Germany and Italy.
