Petbuddy Group appoints new CEO
Petbuddy Group AB (PBG), is headquartered in Stockholm, Sweden with a strong market presence across the UK, Nordics, and the EU
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Petbuddy Group AB (PBG) has announced the appointment of Paul van der Raad as its new CEO, starting in January 2025.
Bringing almost 30 years of experience in the pet industry, he is set to lead PBG’s next phase of growth; focusing on product innovation, sustainability and expanding market reach.
He will be tasked with advancing PBG’s mission to deliver high-quality, responsibly produced products that enhance a pet’s well-being.
Newton Aguiar, chairman of PBG, said: “Paul’s expertise in the pet industry strongly positions him to guide PBG towards a future focused on quality, sustainability and growth. We’re excited to see PBG continue serving pet owners worldwide with innovative products they can trust.”
Van der Raad added: “I am thrilled to join PBG, where we build sustainable brands that benefit pets, pet parents, and the environment. I look forward to working closely with the PBG team and trusted business partners to drive meaningful growth and further our shared commitment to responsible pet care.”
Petbuddy Group AB (PBG), is headquartered in Stockholm, Sweden with a strong market presence across the UK, Nordics, and the EU.
The company owns flagship brands such as Thrive, Buddy Pet Foods, Nutrolin and Little Big Paw.
