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Axel’s Elixir, has launched its range of frozen Happy Bones into 23 Just for Pets and 6 Pets Corner stores.
With five different flavour variants, Axel’s Elixir has seen demand for its Happy Bones increase massively in recent months.
The range includes Buffalo, Goat, Venison, Duck and Salmon and is “frozen immediately to lock in the flavour and nutrition, without the need for any synthetic preservatives”.
Happy Bones can be defrosted and poured over food or simply added to the dog’s bowl alongside their regular food.
Danny Smith, co-founder, said: “We hand make our signature bone broth recipe in our brand new purpose-built kitchen, using only the finest organic and high welfare UK-sourced ingredients. You won’t find a single artificial flavouring, colouring or preservative in sight, with everything that goes into our Happy Bones being 100% natural.”
Dan Gulliver, co-founder, added: “The reviews speak for themselves. Our customers love the product and we’re already looking to relocate to a larger facility to keep up with the demand.”
