Beaphar to launch new herbal flea repellent Vetopure

Pet care brand Beaphar is set to launch a new plant-based flea repellent spot-on called Vetopure.

The brand has been developed in response to Beaphar’s latest market research which demonstrated significant demand for a more natural solution within the flea category.

The research found that 39% of pet owners were actively looking for natural protection against fleas and 70% would consider purchasing a new flea treatment based on natural herbal ingredients.

The Vetopure Spot-On range, contains plant-based repellents such as margosa extract (from the neem tree) and eucalyptus citriodora oil. The range comprises a cat spot-on 3 pipette, small dog (>15kg) 3 pipette and large dog (<15kg) 6 pipette pack.

As fleas will often infest a pet’s basket, bedding and regular resting areas, including carpets and soft furnishings, for best results, it is recommended that these areas are treated with a household insecticide, such as Beaphar Fleatec.

Claire Edmunds, Beaphar marketing manager, said: “The trend for more natural products is well established, our existing plant-based Spot-On range grew significantly in 2023 and online searches for natural flea products continue to grow year on year. We want to be able to offer a product that is well positioned to allow pet owners to choose a parasiticide that fits with their values, at the right price point – and more products in the range will follow soon.

“The parasiticide category is well served with products that kill fleas effectively. But not all meet the needs of consumers with a strong preference for more natural products. Vetopure offers retailers an opportunity to meet an unmet need and fill an important gap in a high-value category. The launch of the Vetopure flea repellent Spot-On means that retailers have an option for those seeking products with plant-based credentials from a trusted brand, at an affordable price.”