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New pet food brand Tilly and Ted has announced its launch with a number of products aimed at millennial pet owners.
The company stated that its products have high meat content as well as super foods and prebiotics.
The range is only available in Asda and includes wet and dry food catered for both dogs and cats of any age.
It offers a number of flavours including lamb kebab, chicken paella, fishermans pie and roast dinner.
The brand has stated that it has been inspired by news that millennials have replaced baby boomers as the largest pet owning demographic.
Bianca Harris, Tilly and Ted marketing manager, said: “Our commitment to quality drives everything we do. For us, delivering delicious meals for pets at an affordable price is a top priority. We aim to raise the bar without breaking the bank.”
Reece Fletcher, Asda buyer, added: “Our customers want to feel good about the food they’re giving their pets, knowing that it’s not only delicious but wholesome too. Our research shows us that customers are looking for an alternative option with a feelgood factor and Tilly & Ted encompasses everything modern pet owners are looking for.”
