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Dog treat brand Park Life has turned down investment on Dragons’ Den after appearing on the BBC show on 28 February.
Brand founder Richard Marles turned down investment from Peter Jones and Touker Suleyman, after both offered the investment amount sought but proposed larger shares.
Marles had sought £150,000 in exchange for a 5% share in the business, which offers all-natural dog treats, to fund growth, increase stock levels and fuel product innovation and NPD.
Park Life offers 100% natural and grain-free treats for dogs, which are gut-friendly, high in protein and contain no added sugar or salt.
Park Life’s current range includes Gravy-Bix, calming Chill-Bix, Disney Mickey-Bix and heart-shaped Love-Bix, alongside daily dental treats Brush-Bix and Brush-Stix.
Marles said: “Pitching in front of the Dragons was the most nerve-racking experience of my life, but something I’m delighted I put myself outside my comfort zone for. Even though we did not leave the Den with an investment or a Dragon onboard, we’ve already had so much support from retail customers requesting to stock our range, and from Pet Parents across the UK who are ordering direct from our website. I’d like to say a huge thank you for supporting our family business.”
