Zooplus appoints new chief marketing officer

European online pet food retailer Zooplus has appointed Jonas Schultheiss as its chief marketing officer and member of the Zooplus executive committee.

Schultheiss is responsible for all aspects digital marketing, marketing data, brand, content creation, design, offline marketing and CRM at Zooplus.

According to Zooplus, the appointment of Schultheiss comes at a “pivotal time as Zooplus continues its journey to establish itself as the most convenient, best-known destination for pet families in Europe”.

Schultheiss holds a BSc in Psychology from Durham University and is “passionate” about building and leading “high-performing” teams in digital direct-to-consumer businesses.

He has held leading marketing positions with the online food delivery platform Delivery Hero in Berlin, before moving on to food subscription company Marley Spoon in 2014.

During his tenure, Schultheiss was responsible for establishing the marketing department and supporting the launch of the company.

He was then appointed to chief marketing officer in 2017, later taking on the additional role of chief product officer.

Schultheiss will be based at Zooplus’ headquarters in Munich, Germany.

Geoffroy Lefebvre, CEO of Zooplus, said: “We are thrilled to welcome Jonas into our team. His extensive experience will strengthen our platform, enhance our brand identity, and engage more deeply with our customer community.

“We are confident that, with leadership and together with his teams, Jonas will translate our vision and take our marketing to the next level as we transform zooplus into the most engaging and loved brand for pet parents across Europe.”