Jollyes sees surging demand for wood pellet cat litter as fuel

Jollyes pet store has reported experiencing a surge in demand for a supply of wood pellet cat litter as customers are using it as an “affordable” fuel to heat their homes.

Jollyes has replenished stocks and introduced a two for £18 deal on three brands after running low in the last fortnight.

The retailer, which has more than 80 stores across the UK, sells Pampuss, Smart Cat and CJ’s ultra-absorbent wood pellets in 30 litre bags, available at selected stores.

Stores with “good” levels of stock include Kettering, Enfield and Waterlooville in the south, Newcastle, Wakefield and Selby in the North and Enniskillen and Lisburn in Northern Ireland.

Jollyes said that anyone planning to burn wood pellet cat litter should check whether it is suitable for their log burner.

Phil Turner-Naylor, head of marketing at Jollyes, said: “We started seeing a lot of chatter on social media about using wood pellet cat litter as household fuel in the last few weeks around the cost of living crisis, followed by a sharp increase in demand at our stores.

“For pet owners who simply want to keep their homes clean, we’re doing our best to make sure there’s enough for everyone and where stocks of wood pellet litter are low we can offer alternative types of cat litter.”