KatKin secures $22m funding to expand operations

KatKin, the fresh food and pet healthtech platform, has secured $22m (£18.17m) worth of venture capital funding to support its commercial expansion and additional research and development activity.

Led by Verlinvest and Perwyn, along with Kreos and previous investor Octopus Ventures and strategic angels, this round takes the total amount raised to $28m (£23.12m).

With the new funding, KatKin aims to invest in growth, personalised health plans, and scientific research and development. The brand is expanding its manufacturing site for cats, creating new jobs within KatKin’s team.

To feed the “universal appetite” for fresh food, KatKin’s sights are on global expansion in 2023. The firm plans to add sustainable tofu-based and health-indicated litters, worming tablets and flea treatments to its range this year, with smart technology, toys and insurance products also in the pipeline.

Brett O’Farrell, KatKin co-founder, said: “The demand is huge for KatKin – every six months we’re doubling in size and customer base. We’re grateful to Lopo and Cecile at Verlinvest and Andrew at Perwyn, and Kreos as well as for the continued support from Octopus and our angel investors.”

Nikki O’Farrell, KatKin co-founder added: “It’s all about creating awareness among cat parents, bringing them together as a community to drive change in the cat food industry. With fresh, personalised and individual meals costing less than other premium brands and most mid-market brands, we’re on a mission to get all cats thriving.”

Andrew Wynn, Perwyn founder and managing partner, said: “The business is well-positioned to drive growth in the rapidly expanding fresh food market for pets, and we look forward to supporting KatKin on the execution of its expansion plans.”