Interpet launches new fishmeal-free food range

Pet and aquatics brand Interpet has unveiled a new fishmeal-free food based on the natural diet of most aquarium fish – insects and small crustaceans.

Interpet’s fit and wild aquarium fish food range includes flakes and pellets for goldfish and tropical fish and veggie wafers and flakes for bottom feeders and more herbivorous fish.

Adrian Exell, development and marketing manager at Interpet, which is part of the Central Garden and Pet company, said: “Our new Fit and Wild Aquarium Fish Food is a complete range of food, which offers a more natural diet for most freshwater aquarium fish and contains all the high quality, palatable protein that is closer to what they would eat in the wild, including Mealworm meal, Daphnia, Bloodworms and Black Soldier Fly Larvae.

“This new range offers aquarium fish keepers the chance to prioritise the health and wellbeing of their aquatic pets and lessen their environmental impact at the same time.”

He added: “Fit and Wild is free from fishmeal, one of the traditional main ingredients of most aquarium fish foods. Fishmeal is mostly made of small oily fish, unsustainably harvested from the sea. Millions of tonnes of these fish are taken from the wild annually, which adds to the overfishing issues that we face as a planet.

“These forage fish are also fundamentally important for supporting and feeding the marine food web, including animals like dolphins, sharks and whales. Feeding fish an insect-based food is much kinder to the oceans and wider environment.”