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Ceva Animal Health launches new pheromone product

Ceva Animal Health has unveiled a brand new pheromone product. FELIWAY® FRIENDS will join the FELIWAY® CLASSIC F3 range. The company describes it as clinically proven to help reduce tensions and conflicts in households with more than one cat.

FELIWAY FRIENDS is a synthetic copy of the cat appeasing pheromone (CAP) naturally produced by nursing queens to support their kittens after birth. This pheromone should help cats to feel safe and secure and maintains a harmonious bond between them.

“Inter-cat aggression is a major problem in multi-cat households, with many cats experiencing stress in the home due to sharing resources,” said Claire Russell, FELIWAY product manager at Ceva Animal Health.

“FELIWAY FRIENDS is a great support to encourage harmony in multi-cat homes. By introducing the cat appeasing pheromone and educating owners on resource management and how to create a cat friendly home, we can significantly improve feline relationships in our UK multi-cat homes.’’

FELIWAY FRIENDS and FELIWAY CLASSIC can be used at the same time if the owner is experiencing conflicts alongside other stress-related behaviour problems such as urine marking, scratch marking and general anxiety.

FELIWAY FRIENDS is available as a 30-day diffuser and refill. It lasts for up to 30 days and covers an area of up to 70m2. Its refill is convenient and easy to replace and comes with a peel off sticker as a reminder to renew the refill.

Ceva Animal Health has launched a range of marketing material to support the launch of FELIWAY FRIENDS including an eight page pet owner leaflet and poster.

For information on FELIWAY visit www.feliway.com/uk.

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