Sustainable dog food brand GooodUK introduces #DoGoood initiative

Sustainable, premium dog food brand GooodUK has launched its #DoGoood campaign in order to emphasise its commitment to ‘doing good’ for people and the planet.

The introduction of the #DoGoood area of the brand aims to further increase GooodUK’s social, environmental and community focus, while giving tips and advice to help get the canine community involved in its mission.

#DoGoood will feature a host of experiential events including organised beach cleans, giving to the homeless, park cleanups with loneliness charities and pop-up puppy parlours at universities to help struggling students. It will also include regular blogs and videos showcasing how fellow dog-lovers can give back to their local communities with individual tips and tricks to lower their environmental pawprints.

GooodUK already undertakes a number of initiatives from planting 4,641 trees as part of its latest marketing campaign on Instagram, to donating to the Bumblebee Conservation Trust. #DoGoood kicked off January with a community beach clean.

Director of GooodUK Hugo Griffiths said: “We’re hugely excited to launch our new #DoGoood initiative and we can’t wait to get local communities involved in giving back. As a sustainable dog food brand we feel we have a responsibility to get fellow dog-lovers living more sustainably, and through this initiative, we hope to do exactly that.

“Our whole ethos is built on bettering the planet for people and pets. From using organic meat and MSC-certified fisheries to using a world first materially recyclable packaging, GooodUK isn’t just any old dog food brand.”