Byotrol launches ANIGENE range to tackle pet messes, germs and accidents

With more than half of UK adults now living with a pet, hygiene in the home has become an increasingly important consideration for owners. The UK’s largest annual assessment of pet ownership and care highlights how central pets are to everyday family life – reinforcing the need for practical, effective hygiene routines in shared living spaces.

Animal welfare organisations consistently emphasise that clean bedding, living areas and shared spaces play an important role in supporting pet wellbeing, aligning good hygiene practices with responsible pet ownership.

Fortunately, the scientists at Byotrol are experienced in cleaning up pet messes and the germs associated with them. For over 20 years, ANIGENE surface disinfectants have protected animals, people and the professional spaces they share, from bacteria and viruses. Trusted daily by thousands of veterinary teams, animal rescue centres, and zoos, ANIGENE is used to clean and disinfect floors, enclosures, vehicles and equipment to reduce the spread of disease.

Unlike general cleaners and disinfectants which can be harmful to animals, the new ANIGENE pet-hygiene range is formulated specifically for homes with pets, helping to manage pet-related mess and odours while giving owners confidence that they’re using products shaped by real-world animal care experience. With products designed specifically for laundry, carpet cleaning and urine elimination, as well as disinfectant cleaners and targeted stain & odour removers, ANIGENE is the ideal solution for managing pet accidents in the home.

Consumer insight specialists at Mintel note that pet owners are more likely than non-pet owners to be concerned about household cleanliness, odours and maintaining a welcoming home environment, particularly when pets are viewed as part of the family. Research into public attitudes to hygiene further shows that smell is one of the strongest signals people associate with poor cleanliness in the home, making odour control and effective cleaning a key priority for many households – especially those shared with animals.

While the new ANIGENE cleaning products are scented with crisp apple, fresh spring meadows and zesty orange to give your home the boost it needs, good hygiene isn’t just about making your home smell nice – it’s important to remember that the source of bad odours can be bacteria, which can cause your pet and your family to feel unwell.

Public health research consistently shows that animals play a significant role in human health. Around 60% of all known human infectious diseases are zoonotic in origin, meaning they can be transmitted between animals and people, and approximately 75% of emerging infectious diseases originate in animals.

While the risk of serious illness from household pets remains low when animals are healthy and well cared for, organisations including the UK Health Security Agency and the World Health Organization highlight that good hygiene in shared environments is an important part of responsible pet ownership. Simple measures such as cleaning pet-associated surfaces, laundering bedding and maintaining hygienic home routines help reduce everyday exposure risks and support healthier shared spaces for pets and people alike.

If you provide your pampered pet with a raw food diet, this is particularly important, raw meat may contain bacteria such as Salmonella and Campylobacter, which can be transferred from food preparation areas, pet bowls, surfaces or pet saliva to people in the household.

This new consumer range translates ANIGENE’s professional heritage into products designed specifically for life with pets – effortlessly tackling everyday mess, odours and germs while offering reassurance to pet owners who want to care for their animals safely and responsibly.

Bethan Hughes, Head of Sales at Byotrol, said:“For years, veterinary teams have trusted ANIGENE as part of their daily hygiene routines. We wanted to bring that same confidence into pet owners’ homes. When people choose ANIGENE, they’re choosing products shaped by veterinary practice experience, and expertly designed to protect the health of pets and the people who love them.”

The ANIGENE consumer range is available to buy online from Amazon, offering convenient access for pet owners across the UK. Looking ahead, Byotrol plans to expand availability into traditional retail and veterinary practices, responding to growing interest from clinics keen to offer trusted hygiene products directly to their clients who want to provide the best care possible for pets recovering from veterinary treatment.

All ANIGENE products are manufactured in the UK, delivering consistent quality and supply chain transparency. Sustainability has also been designed into the range from the outset, with 100% recycled plastic spray bottles and fully recyclable packaging forming a key part of the brand’s environmental commitment.

Bethan Hughes added: “Pet owners want reassurance – that the cleaning products they use are developed by experts who understand animal environments. ANIGENE gives them that peace of mind, combining veterinary trust, practical performance and a clear commitment to sustainability.”

By bringing veterinary-trusted hygiene into the home, ANIGENE aims to support healthier shared environments for pets and people alike. More information about the range can be found at anigene.co.uk