Burgess Pet Care extends Excel range across Scandinavia

Yorkshire-based small animal specialist Burgess Pet Care has expanded its distribution partnership with FS Petcare AB to make its Excel range available across Denmark, Sweden, Finland and Norway.

FS Petcare AB, a distributor of pet products in Scandinavia, already represents Burgess in Sweden. The extended agreement will see the company handle a wider selection of Excel products throughout the region, including recent product developments.

Established more than 25 years ago, the Excel range was among the first premium food lines for small animals. Developed by vets and nutritionists, it includes feeds for rabbits, guinea pigs, rats, ferrets and chinchillas, formulated to provide balanced nutrition with essential vitamins and minerals.

The full portfolio – including Excel Long Stem Feeding Hay, Excel Dandelion and Marigold Feeding Hay, and Excel Nature Snacks – is being rolled out through retailers and veterinary practices across Scandinavia. The first phase of distribution has already begun.

Managing director Mark Womersley said the partnership reflected growing demand for small animal products in the global pet market. He said: “Combining Burgess’ science-backed nutrition with FS Petcare AB’s local expertise and extensive retail network allows us to expand access to our high-quality feeding hay and carefully formulated nutrition.

“With training from Burgess’ nutritional experts and close collaboration with the Excel marketing team, FS Petcare AB is equipped to provide practical support, helping drive real improvements in small animal health and wellbeing throughout Scandinavia.”

The move forms part of Burgess’s wider international strategy to strengthen its presence in key markets, increase brand recognition and deliver consistent service worldwide.

Sheila Nguyen Lind, FS Petcare AB chief executive, said the company was committed to investing in the Excel brand’s growth. She said: “We’re incredibly excited to bring Excel closer to the whole Scandinavian retail network. We’re not just distributing the brand, we’re investing in its growth.

“We want to support our retail partners in delivering the highest standards for their customers and pets. By drawing on Burgess’ specialist expertise, this partnership addresses gaps in small animal nutrition and enables retailers to provide research-backed guidance for pet care.”

The partnership marks a step in Burgess Pet Care’s expansion across the Nordic region, enhancing product availability and reinforcing its long-term international growth strategy.