Pet Brands partners with RHS to launch pet product range

Pet accessories supplier Pet Brands has signed a licensing agreement with the Royal Horticultural Society (RHS) to launch Pets in the Garden, the society’s first pet product category.

The range will launch in early 2026 across selected retailers and garden centres. Designs will be based on the RHS Lindley Collections, which include botanical and horticultural imagery from the society’s archives.

According to Pet Brands, the products are intended to be both functional and environmentally conscious, reflecting the needs of pets and gardeners.

The RHS, founded in 1804, is the UK’s “leading” gardening charity and operates some of the country’s largest flower shows. Pet Brands, established in 1967, supplies pet products to retailers and distributors in more than 60 countries.

Amy Spratt, group head of marketing at Pet Brands, said: “We’re incredibly excited to be launching the first-ever RHS pet range. Garden centres have become key destinations for pet owners, and this range perfectly reflects the shared values of both the pet and horticulture communities – care, wellbeing, sustainability, and joy. Pets in the Garden brings these worlds together in a way that’s never been done before.”

Cathy Snow, licensing manager at the RHS, added: “This range aims to combine usefulness with style and a love of pets and the outdoor life, and, thanks to Pet Brands’ years of experience in premium pet products and our own gardening expertise and design assets, it achieves exactly that.”