Kormotech expands into Bulgaria with Petmall partnership

Kormotech has announced that it has partnered with Petmall to offer its products across Bulgaria.

Petmall also operates 17 physical stores and plans to open eight more over the next year and a half, expanding into more cities and strengthening its market leadership position.

Dry and wet recipes from Optimeal, super-premium food for cats and dogs, Club 4 Paws, premium food, My Love, standard-class food, and Delickcious, wet treats for cats and dogs, will be available both online and in Petmall’s physical stores.

Yuriy Bykoriz, director of development for Central and Eastern Europe at Kormotech, said: “Kormotech products have been in the Bulgarian market for over eight years. In 2024, we sold 1,900 tons of pet food here, 39% more than in 2023. We aim to become one of the top-3 market leaders within the next three to four years.

“Despite growing online sales, Bulgaria remains a market where physical stores are the preferred choice for many pet parents. The humanisation of attitudes toward animals and growing awareness of nutrition’s impact on their health drive demand for quality food. Through our partnership with Petmall, quality nutrition from Kormotech brands will reach a broad audience of Bulgarian pet parents.”

The Petmall partnership supports the company’s export strategy through 2028, which calls for actively expanding Kormotech’s presence in Central and Eastern Europe, where Bulgaria represents a key growth market.

Kormotech is an international family company with Ukrainian roots that has been producing food for cats and dogs under the trademarks Optimeal, Delickcious, Club 4 Paws, Hav!, Miau!, and My Love since 2003.