Benyfit Natural unveils new branding
The new packaging is already rolling out across stores, with recipes and ingredients remaining unchanged
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Benyfit Natural, manufacturers of the UK’s premium raw dog food, has announced its first major brand refresh since its launch in 2014.
Marking 10 years of dedication to natural, nutritious feeding for dogs, the rebrand retains recognisable visual elements whilst focusing on the brand’s core values of “pet vitality”, “product quality” and “trust” .
The transformation comes following extensive collaboration with the Benyfit Natural community, including customer workshops, surveys and consultation with trade partners.
This collective feedback helped shape the brand’s new design and identity, highlighting active pets and premium ingredients through soft illustration.
The new packaging is already rolling out across stores, with recipes and ingredients remaining unchanged.
Greg Van Praagh, head of UK and Europe at Benyfit Natural, said: “After 10 incredible years, it was time to evolve our brand to better reflect who we are today. It highlights our ongoing commitment to the health and vitality of our customers’ dogs.
“The refresh celebrates the journey we’ve been on, maintaining what has made us special for the past decade. We’re excited for this next step in Benyfit Naturals journey and the chapters ahead.”
