Wilsons secures £1m investment

Wilsons Pet Food has secured a £1m investment from The Investment Fund for Scotland (IFS), managed by Maven Capital Partners.

The IFS funding will enable Wilsons to accelerate growth by expanding into new product categories, and further enhance production capabilities.

In 2024, Wilsons invested in a full rebrand across their entire range of natural meals and treats.

This included new packaging highlighting the health benefits and premium nature of the company’s products.

The company’s website also introduced an improved trade page and a simplified online
ordering system.

Craig Wallace, managing director at Wilsons, said: “This investment from Maven Capital Partners in partnership with the British business bank could not come at a more exciting time for Wilsons. Following our successful rebrand, this investment will be used to enhance production further, helping us complete the installation of a new cold pressed facility.

“This will enable us to more than quadruple our current production capacity. It will also support the launch of a brand new range of food, invest in some incredible new team members and help increase our support and advertising for our independent pet trade customers.”

Rob Stevenson, investment manager at Maven, added: “Wilsons has achieved impressive organic growth to date and has an exciting pipeline of near-term opportunities across its diverse range of sales channels. The company operates in a competitive space, differentiating themselves through their high quality products with a core focus on cold pressed and raw dog food, in addition to treats and supplements.

“Craig is an entrepreneurial individual with extensive experience in the pet food sector, supported by a strong and passionate team. They have achieved impressive growth in recent years; we’re delighted to be backing the business at such an exciting point in their growth journey.”