WHM Pet Group contributes to new European rabbit feeding guide

WHM Pet Group has contributed its nutrition expertise to the 2024 Nutritional Guidelines for Feeding Pet Rabbits, which is produced by FEDIAF, the voice of the European Pet Food Industry. 

Specifically, Penny Ormsby, technical business development manager at WHM Pet Group, was one of a team of experts who contributed to the Nutritional Guidelines for Feeding Pet Rabbits. 

The guidelines were originally drafted on behalf of FEDIAF by UK Pet Food and finalised with guidance from external experts within FEDIAF. 

This year’s revised version was initiated by FEDIAF, and with support from UK Pet Food, has been updated by guest contributors and reviewed by external experts. 

FEDIAF is the spokesperson for approximately 375 companies across 18 countries, largely with the European Union, but also Norway, Switzerland and the United Kingdom. One of its main objectives is to maintain the wellbeing of pets through the provision of “safe, well balanced and nutritionally-sound” pet food by its member companies.

The new guidelines provide the latest practical advice and scientifically-backed recommendations for the optimal health and wellbeing of pet rabbits, considering both nutritionally ‘complete’ and ‘complementary’ diets, designed to be fed alongside forage and fresh foodstuffs.

Sam Marriage, managing director of WHM Pet Group, said: “As an active member of UK Pet Food we are delighted to have contributed to the guidelines to advance the overall health and wellbeing of rabbits. 

“The objectives of the guidelines are a true reflection of what we aim to achieve across our portfolio of feeds: a comprehensive, high-quality feed range that’s healthy, nutritious and delicious.”

WHM Pet Group supplies retailers and farmers with wild bird, indoor bird, small animal, racing pigeon, pig, poultry and ruminant feeds.