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Premium dog treats brand Denzel’s has announced it has become the official treats licensee for Battersea Dog’s Home.
The collaboration will be marked by the launch of a brand new, co-branded product called Battersea Hearts.
Sales of the treats, set to hit shelves in July this year will support the charity’s work.
James Lacy, Denzel’s CEO, said: “’Working with Battersea on this very special launch has been one of my favourite projects since we launched Denzel’s in 2018. We feel very lucky and proud to support a brilliant charity with the launch of Denzel’s Battersea Hearts.”
James Devenny, senior corporate and commercial manager at Battersea, added: “We’re absolutely thrilled to have Denzel’s join Battersea’s licensing programme. It’s a very fun and exciting collaboration and we can’t wait for dog owners everywhere to be able to support our vital work through buying some treats for their dogs to enjoy.”
Battersea Hearts dog treats (RRP £3) will be available nationwide across leading retailers including Tesco, Ocado, Amazon, Whole Foods Market and denzels.co.uk.
