Pets Purest launches new Peanut Powder for dogs

Natural pet care brand Pets Purest has launched a brand-new Peanut Powder food topper for dogs, strengthening their growing range of 100% natural treats and supplements.

Following the success of peanut powder within the human health sector, Pets Purest are envisaging a similar trend carrying over into the pet market.

Pets Purest new Peanut Powder contains 90% less calories than traditional peanut butter and no added salt or sugar. It is a low-fat, high-protein supplement that is free from palm oil and xylitol.

The peanuts used are slow-roasted and pressed to remove the oil, leaving behind a powder which is packed with protein and other essential vitamins and minerals. These include Niacin, Thiamine, Phosphorus and Magnesium, which help to maintain strong, healthy teeth and bones.

The powder can be used as a food topper or mixed with water to create a paste. Simply add as much or as little water needed to achieve the desired consistency and use alongside a lick-mat to provide enrichment and mental stimulation for your pet.

With a growing portfolio of products, this latest launch is one of several new product launches planned for this year.

Chris Socratous, brand marketing manager, said: “Being first to market with this product is really exciting.” said “We’re convinced that it is going to prove just as popular with our four-legged friends as it does with their owners.

“We’re not just about natural treats, we’re about natural treats with benefits. Peanuts are a great source of healthy protein and are packed with Vitamins B & E, which are essential to our pet’s overall health and wellbeing.”

Socratous said: “We’re not going to give too much away. But suffice to say that there’s plenty of new products in the pipeline and this definitely won’t be the last you’ll be hearing from us in 2024”.