Paleo Ridge partners with Sainsbury’s

Paleo Ridge has announced that its products will now be available in 10 Sainsbury’s stores across the UK.

The supermarket will stock a selection of the Paleo Plus, Classic and Essentials ranges, all available in 500g packs.

Despite this Paleo Ridge has reaffirmed its commitment to independent pet stores and stockists.

It has created the ‘Paleo Pledge’ which includes guaranteed deals, promotions, and tools to support independent businesses and show its commitment and loyalty.

Gill Synnuck, trade account manager, said: “Paleo Ridge has come a long way in the last 5 years and we are delighted with this new opportunity to reach more dog owners across the country and raise awareness of raw feeding. Our stockists are incredibly important to us and we will continue to support them in every way we can alongside the new partnership with Sainsbury’s.”

Will Green, director of sales and marketing at Paleo Ridge, added: “We are thrilled by the growing popularity of Paleo Ridge and want to encourage more dog owners to make the switch to raw-feeding. We are incredibly proud to be trialled in Sainsbury’s stores, making our products more widely accessible for dog owners in the UK.”

Paleo Ridge is the only raw dog food company to hold the ISO 9001 accreditation and the only brand available to stockists to hold the RawSAFE accreditation.