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Pet nutrition business Pure Pet Food has appointed Roz Cuschieri to the role of CEO.
Prior to this role, Cuschieri worked five years as CEO of Genius Foods and 12 years as commercial director of bakery firm Warburtons.
During her time at Genius Foods she led the company through a period of bakery acquisition and international expansion that saw Genius grow to £50m turnover.
She also serves as a non-executive director on the boards of MedaHuman Ltd, Babease Ltd, and Lightbody Ventures Ltd.
The business was founded by Dan Valder Eha and Mathew Cockroft in 2012 and is backed by UK asset manager Mercia.
To date, Pure Pet Food has shipped over 18 million meals and has grown from a small kitchen in Halifax to a 15,000sq ft manufacturing facility, employing over 50 people.
Cuschieri said: “Dan and Mat are truly inspirational founders with a passion for creating something pet owners are desperately looking for. I am delighted to be joining the business at such an exciting time.”
Eha and Cockroft added: “We are delighted to welcome Roz to Pure and are looking forward to working with her as we plot our next phase of growth in the fast-moving pet nutrition sector.”
