Aldi UK’s top selling own-brand pet food, says Kantar
Kantar survey suggested that one out of every four packs of own-label pet food now comes from Aldi since it is known to offer ‘high-quality ingredients without the premium price tag’
Aldi’s own-brand pet food has been revealed as the UK’s top seller, with sales up 50%, according to a new survey by Kantar.
The data suggests that shoppers are switching more of their pet care spending to Aldi than any other supermarket, as “cash-conscious” Brits seek out better value pet food as the cost-of-living squeeze continues.
It found that one out of every four packs of own-label pet food now comes from Aldi since it is known to offer “high-quality ingredients without the premium price tag”.
Research has shown pet ownership increased to 59% in 2021/22 compared with 45% in 2011 as the pandemic saw the rise of the ‘lockdown pet’.
Julie Ashfield, managing director of buying at Aldi, said: “As the cost of living crisis continues, we promise to provide our customers with the best quality products for less, and this includes food for furry family members.
“We know that shoppers are worried about providing for their pets and want to reassure them that they can continue to feed them top quality food without breaking the bank. Our wide range of cat and dog food focuses on nutritional value, while maintaining low prices, so owners can be sure their pets are getting the very best.”
