PIF launches online business directory

The Pet Industry Federation (PIF) has launched a directory of its members to make it easier for the public to find pet services nearby.

Entirely online, the Find A Pet Business directory will be accessible via PIF’s homepage and it will link directly to the federation’s database, which lists pet services accredited by the Charter that prioritise customer care as well as animal welfare. 

PIF represents and promotes the largest number and widest range of people who work in pet businesses, with more than 2,000 members that work across all areas of the pet industry, from small micro businesses to multinational companies. 

PIF’s database and online directory are updated through automated links, so that businesses appear in the listing as soon as they become a member. 

Nigel Baker, CEO of PIF, explained: “We are delighted to have launched the Find A Pet Business directory to enable the public to find PIF members operating near them. 

“We wanted to give those businesses that have signed up to the PIF Charter more exposure to the public and the Directory couldn’t be easier to use, with results showing the distance from the search postcode both by map and in text. The public can then contact the business easily through links to its website or email address which are supplied by the PIF member.”