Pets at Home unveils new Poppy Appeal products

Pets at Home has launched its new limited edition products for dogs designed to support the 2022 Poppy Appeal, in partnership with the Royal British Legion (RBL).

This year’s Poppy Appeal will launch on 27 October and run until Remembrance Sunday on 13 November.

The annual range of limited-edition poppy accessories include collar and lead sets and bandanas, to help pets and their owners raise funds for the Royal British Legion.

This marks the fifth year that the pet care specialist has partnered with the RBL to support its Poppy Appeal. All profits generated from the products will be donated to the charity to support its work providing lifelong support for serving personnel, veterans and their families in need.

To date, the Pets at Home Group has raised more than £944,493.84 and is aiming to hit a total of £1m with this year’s campaign.

Lyssa McGowan, CEO of Pets at Home Group, said: “We can’t thank our colleagues and customers enough for their continued support and generosity for our poppy campaign over the years, it’s completely down to them that we’re so close to raising £1m in total – an incredible milestone.

“The work of the Royal British Legion, and our mission to help create a better world for pets and the people who love them, is hugely important to us, and we’re committed to continuing to work together on that mission.” 

Andy Taylor-White, Fundraising lead at the RBL, added: “We are proud to be partnering with Pets at Home for the fifth year running so that pet lovers can choose from a range of poppy products for their pets.

“Our Armed Forces are prepared to risk everything to protect us and the Royal British Legion is there to provide support to thousands of veterans, serving personnel and their families throughout their lives, whenever they need us. The money raised with the help of Pets at Home will help us to continue that vital work.”