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Pet product company Earth Animal has announced its “1% promise”, a commitment to use 1% of its annual net sales to “strengthen programs that pioneer a more sustainable future for all of us”.

It said it will aim to “invest in a more sustainable future for the pet industry, fund initiatives that improve the sustainability of our internal operations and donate to efforts helping animals, people, and the Earth”.

It has started transitioning all new packaging to a mono-structure film that can be recycled with store take-back programs, and said it is “committed to transitioning all packaging to a recyclable option by 2025”.

Stewart Shanley, CEO, said: “Our 1% promise is designed to quantify our intent as a company that truly cares and ensure we are fully accountable as we strive to lead from the front and by example on what it means to practice good corporate citizenship.”

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