Burns will offer a “special” Burns bundle to new pet parents, containing some of the necessities new owners will need.
It said customers will receive 2kg of healthy Burns food, a measuring cup alongside access to “top tips”, video content and training sessions from the Burns team of nutritionists.
Additionally, pet owners will get a voucher that gives them money off when they shop through the Burns website online. The brand will also send a food donation to the centre where each owner adopted their pet.
According to the brand, it launched the initiative in the wake of a growing surge in abandoned puppies, following the huge increase in dog ownership over the past two years.
Burns said it will also be extending their support to independent pet stores, with a brand-new voucher scheme launch during the summer.
John Burns, founder of Burns Pet Nutrition, said: “We’ve always believed that our pets need good nutrition, but we also know that every pet deserves a kind owner, a loving home and plenty of head scratches along the way. That’s why we started our woofing great Burns Pet Rescue initiative, to help more pets find support in their new furever homes.”