It revealed Broken Biscuits, is a disabled animal advocacy organisation who work to promote the many options available to treat and rehabilitate injured animals and restore their mobility so that they can return to active lives.
As part of the charity campaign, both brands have collaborated with human running experts RunWales and canicross (cross country running with dogs) experts Pawrunner to ensure the programme is tailored to support human fitness with careful recognition for the welfare and health of canine participants.
From the week commencing 23 January, the 10-12 week programme will encourage complete beginners to become more active, by making it “easy and fun”.
John Burns, founder of Burns Pet Nutrition, said “We’re thrilled to be teaming up with Dog Furiendly to create this exciting programme which will hopefully inspire owner and dog to both improve their stamina and overall level of fitness so that they can run a 5K together.”
Adele Pember, CEO and founder of Dog Furiendly, added: “We hope that together we can motivate lots of dog owners to get up off the sofa, grab their running shoes and give it a go. It’s all for a great cause, and we can all have some tail-wagging fun along the way.”
The campaign will launch on January 23, with a host of mini-events taking place on the same day across the UK.