The group has introduced turkey mince as part of the brand’s home prepared frozen offering.
According to Natures Menu, the single protein free flow mince has been formulated using “ethically sourced, 100% natural raw turkey meat”.
The free flow format makes home prepared portion control, storing and serving easier, with the large bag size appealing to those looking for value or feeding bigger breeds of dogs.
The mince is available in 2kg packs and joins the ‘Natural Raw Freeflow’ range of Chicken, Beef, Tripe, Chicken and Lamb and Chicken and Tripe.
James Langan, managing director at Natures Menu, said: “The new Turkey offering perfectly fills the gap in our current Natural Freeflow Mince range.
“We believe dogs deserve real, natural food, that’s why for the last 40 years we have continued to make high-quality, easy-to-feed raw food that dogs will love.”
He added: “We are committed to meeting growing demand for Home Prepared by giving customers more variety. It’s all natural, with no added colours, flavourings or preservatives. Packed with goodness, customers have the freedom to mix real, natural and healthy meals to their dog’s individual tastes and needs.”