Information courtesy of Neil Pope.
The winners of the PATS Sandown 2016 New Product Awards were named on March 22, 2016. A team of expert pet retail judges arrived at the show before 9am to make their choices.
Here is a full list of the winners together with the judges’ comments:
CAT PRODUCT
Winner
Cat Botanicals from KONG
The judges felt the winning entry is a really innovative product. It is very well priced and comes in eye-catching packaging. This is a ‘must-buy’ product for cat lovers.
DOG FOOD AND TREATS
Winner
Piccolo range of dog food from Symply Pet Foods
The winner’s prize goes to a range of dog food that is British made, is grain free and has 75% meat content. The packaging is also extremely attractive. The judges were unanimous in their decision to award this prize to a company that fully supports the independent pet trade.
Highly commended
Coronation Chicken Dog Food from Lily’s Kitchen
Calamari Rings and Squid Bites from Fish4Dogs
DOG ACCESSORY PRODUCT
Winner
Durasoft from KONG
The judges awarded the winner’s prize to a product that is bright and colourful and is also extremely good value for money. They said pet owners can rely on this company to provide great products for dogs.
Highly commended
Shots from Sharples ’n Grant
BIRD PRODUCT
Winner
Quebec Rainforest Cage from Sky Pet Products
The winning product is a robust bird cage which also looks good. The judges felt the cage was the perfect size.
SMALL ANIMAL PRODUCT
Winner
Parsley & Fruit Rusk Niblets from Mr Johnson’s
The judges said that everything is right about the winning product, from the great packaging to the excellent ingredients. They described it as a ‘Pocket Money’ treat as young pet owners would be able to afford the £1.90 price tag.
PET CARE PRODUCT
Winner
Natural De-Stress & Calming Atomiser from Pet Remedy
The winning product was described as being both ‘innovative and versatile’. It can also be used to calm a wide range of animals. It’s also very well priced.
Highly Commended
Animology Clean Sheets (Travel Pack)
GROOMING PRODUCT
Winner
Shampoo range from For All DogKind
The judges liked the fact that this range of pet shampoo contained natural ingredients. The packaging gave the product a quality feel.
GIFTWARE PRODUCT
Winner
Cockerel and Peacock decorative animals from Supa Ltd
The final category – Best Giftware Product – is new to PATS, and the judges were attracted to a range of garden animals. They were colourful, sturdy and looked cool.
