DotDotPet to launch new pet shampoos at Crufts
He has a background in animal health alongside other members of his team who also have backgrounds in retail, beauty and fragrance development
A new eco conscious wellness and lifestyle brand, DotDotPet is set to make its debut to the international pet trade with the launch of new pet shampoos.
The pet care company, which was given its soft launch at PATS Telford in 2023, will display its new products at its first ever Crufts from 7 to 10 March at the NEC, Hall 5, Stand 109.
Soon to be added to the range, these pet shampoos have been developed by a team of experts from the fragrance and cosmetic industries that are kind to pets, as well as a new range of dog and cat treats that contain active ingredients that support the health and well-being of pets. These have been developed with the help of top nutritionists.
DotDotPet started trading in October 2023 with a team headed by Harry Chapman, owner of a four-year-old cocker spaniel called Bramble, who for over 15 years has worked for pharma, nutraceutical and food companies.
He has a background in animal health alongside other members of his team who also have backgrounds in retail, beauty and fragrance development.
Since launching, DotDotPet’s first product, Dog Eco Towels, has sold thousands of units. They are 100% natural, biodegradable, portable, and disposable pet wipes.
They are made from FSC certified materials, are “super soft, durable and absorbent”.
DotDotPet has already secured a number of online and retail partners geared up to support the brand, but the group is looking for retailers in the UK and across Europe who will align, display, and promote the lifestyle principles of the brand “in a fun way”.
Chapman said: “We identified an opportunity to create a strong pet wellness and lifestyle brand that offers new generation pet parents high quality products and solutions that align with their values across a range of categories. Our customers may get joy from sharing their beauty regime with their pets or an active lifestyle and at DotDotPet we have a product to meet those needs. Our company values are pet first, eco conscious, fun and diversity. Every DotDotPet product has been developed with the pet at its heart and has a great story and range of USPs unmatched in the market.”
