Pet Gazette

Design innovations unveiled

Undergraduate students from Northumbria University have been designing a range of innovative new bird feeders and nest boxes, with help from Cranswick Pet Products.

The project, which has formed part of the Design for Industry course, saw students exploring new and different styles of feeders and nest boxes, designed to appeal to new customers. Students were then given free rein to design and create feeders or nest boxes that were both innovative and functional. They created a huge range of unique designs, including feeders and nest boxes that featured new hanging mechanisms and filling abilities, as well as some fabricated from alternative materials.

The new products were then showcased at an exhibition at Pets' Corner and Millfield visitor centre, Jesmond Dene in Newcastle. Rachael Dickinson, marketing manager at Cranswick Pet Products, said: "The overall quality was incredibly high, with students coming up with a variety of interesting, functional and stylish designs...We are constantly looking for innovative ways to improve our product range, and were delighted to be able to share our experience and work with some of the brightest young and upcoming talents in the design world."