Naturo Pet Foods has introduced a new range of 100 percent natural canned foods for dogs, at a competitive £1 per can price point. The company aims to make the natural pet food more accessible to pet owners.
Naturo Pet Foods is a Northern Ireland-based company. Its three grain and gluten free flavour varieties each contain 50 percent high quality meat chunks plus fruit and vegetables in a herb gravy:
- Chicken with sweet potato, mixed peppers and green beans
- Turkey with cranberry, broccoli and carrot
- Duck with blueberry, pumpkin and courgette
Each variety also includes a number of ‘superfoods’, along with the addition of certain ingredients throught to have health benefits such as nettle, green tea, rosehip and marigold. Omega 3 and 6 and glucosamine and chondroitin promote healthy cartilage and keep joints supple and strong.
The 390g cans come with an RRP of £1.00, a price point which is deemed affordable by dog owners who are looking to make the switch to more natural, high quality pet food.
Claire McCann, Naturo brand manager commented: “Our new canned range of grain free and gluten free dog food is designed to respond to demand from pet owners who are increasingly looking for more natural food choices for their pets, but don’t want to pay a premium price. Plus, because it is grain and gluten free, it appeals to dogs with sensitive stomachs or digestive issues.
“We hope to attract new customers with an interest in canned, grain free pet food whilst giving existing Naturo customers an additional option within the range. The competitive price point also presents retailers with a huge opportunity to promote the benefits of natural pet food to their customers.”
Everything in the Naturo range is made with 100 percent natural ingredients and up to 60 percent high quality meat using predominantly Irish and British meats which are world-renowned for quality. The range contains no artificial colours, flavours or preservatives.
A high level of care and attention is given to the manufacture of Naturo dog food throughout every stage; from sourcing raw materials to delivery to customers. The process is audited externally by the British Retail Consortium (BRC) and Naturo’s quality systems comply with the best as their “A grade” status confirms. This investment also echoes Naturo’s commitment to strive to provide an excellent level of service to existing and new customers.