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Pawbo+

Pawbo+shares top tips for customer engagement

The Pawbo+ Interactive Pet Camera connects pets and owners. The treat dispensing product is designed for small dogs and cats. Up to eight users can chat with a pet through Pawbo+ at one time, with all users able to operate the interactive functions simultaneously.

The experts at PAWBO have shared some top tips for maximising sales, and encouraging longterm customer loyalty.

TOP TIP 1: Live demonstrations

Consider setting up a Pawbo+ instore, and encourage customers to download the Pawbo Life app, which will connect them to the unit on display (each Pawbo+ unit can have up to eight concurrent users at one time – just remind them to disconnect after trialling the unit instore). Experiencing the product firsthand will alleviate concerns at the point of purchase.

TOP TIP 2: Link with animal section for exciting live feed

Any store with live animals has an added advantage, in that they can use the Pawbo+ to generate some fantastic social media content. With the capability to download 15 minutes of video footage to DropBox, social media savvy stores can utilise this content for their website, as well as fun, interactive content on Facebook, Twitter or Instagram.

Why not also consider setting up a live feed to the Pawbo+, focusing on some of the little critters on offer instore that are looking for their forever home? This is a great way of generating far reaching audiences, as well as a format for competitions that will encourage high engagement rates. What’s more it is a really unique way to find new owners for those animals looking for homes – think of it as an interactive adoption drive, as well as a dual purpose operation as sales will increase across both the live animal and pet tech sections of the store.

TOP TIP 3: Stack ‘em high!

Thanks to the compact packaging of the Pawbo+, retailers have the opportunity to secure high value sales, without having to dedicate large amounts of floorspace to the product. A simple stacked display will deliver a significant return on investment.

TOP TIP 4: Customer engagement

Encourage customers to engage with your store, and open up ongoing lines of communication, by suggesting they share their Pawbo footage via your store’s social media channels. Again, this is a great way to build your customer database, provide your business with a voice, drive sales and encourage repeat business. Consider launching supporting competition for the best image/caption to encourage repeat sales etc.

 

About Sara Cork

Sara Cork
Sara Cork is the editor of Pet Gazette. She has nearly eight years' experience in consumer and B2B titles. Feel free to drop her a line with any stories or feature ideas.

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