Pet food producer, Lily’s Kitchen, has announced the launch of its Great British Breakfast tin (400g).
Recent success of the Sunday Lunch tin (400g) showed an appetite for recipes that are based on tasty human meals, such as Lamb Hotpot. The recipes help the whole family to enjoy a traditional meal time together. Breakfast is one of the nation’s favourite meal times and was a natural choice to add to the range alongside a top-seller Sunday Lunch.
CEO and Founder Henrietta Morrison, said: “Our pets are family and deserve to be included in our favourite mealtime moments. What better way to start the day than with a hearty and wholesome breakfast made with delicious ingredients.
“Being able to share occasions such as this with our pets is what consumers are looking for, which is why the humanisation trend is booming in the category. ”
Breakfast for pets
The Great British Breakfast recipe is a combination of breakfast ingredients including venison sausage meat (which is high in protein and one of the leanest meats), haricot beans (packed with natural fibre to support a healthy heart) and ham and eggs. It is topped with parsley, for digestive support, and Lily’s Kitchen’s signature healthy herb blend.
The novel protein mix of venison sausage meat, ham and egg adds a further point of difference from the rest of the Lily’s Kitchen 400g tin range, encouraging existing shoppers to buy this recipe alongside their current repertoire while also attracting new customers into the brand.
Like all Lily’s Kitchen recipes, the ingredients in our 400g tin have been chosen for their high nutritional content, helping to not just fill their tummy but support the health of their pet.
The natural nourishment provided within helps to promote a shiny coat, healthy skin, and good digestion. The product is hypoallergenic, natural and holistic, and contains no rendered meats, animal derivatives, added fillers, artificial flavourings, sweeteners or preservatives. It is also grain free.
The new Great British Breakfast recipe, RRP £2.49, is available to order from 21st March 2017 and will be sold in independent pet shops and on the Lily’s Kitchen website (www.lilyskitchen.co.uk).