Scruffs® reported a successful visit to Spring Fair 2017. The luxury pet-bedding specialist showcased two retail POS shelving schemes at the NEC-based event.
The new shelving was used to exhibit Scruffs’® best-selling Thermal and Expedition ranges. It explained the benefits of the functional beds and was well received by existing and potential retailers.
Sales director at Scruffs®, Dubby Klyne said: “This year, Scruffs® opted for a slightly different approach at Spring Fair. By offering potential customers a glimpse of how Scruffs® beds could be displayed in their stores, we are showing the benefit to the end consumer like never before.
“This year we are planning to support our retailers and distributors around the globe with improved POS and content, both for in-store and online.”
Ready for Crufts
February 2017 marked Scruffs’® solo first exhibition at Spring Fair. The 11-year old firm had previously attended alongside sister companies Klyne & Klyne and Rothwell Industries in 2014 and 2015.
Scruffs® used the show to re-launch its popular Crufts® collection. It will be ready for consumers to purchase at the 126th Crufts® show in March.
The Crufts® dog bedding collection, produced by Scruffs® has taken its inspiration from the world’s greatest dog show. Each dog bed is covered with a soft feel fabric, depicting dog breed silhouettes in a true celebration of the show’s heritage.
Each dog bed is covered with a soft feel fabric, depicting dog breed silhouettes in a true celebration of the shows heritage. A contrasting canvas fabric complements the overall design, finished with an embroidered logo.
For more information or for general enquiries, contact the Scruffs® marketing team on 0161 702 5060.